Shop by Watch Brand
Our watch straps work with a wide variety of watch models and save you a lot of money over the manufacturer's original substitute straps. Check out some of our most popular compatible watch brands!
THE NATO Strap
Our focus is to bring you the widest range of quality NATO Straps. From our versatile NSS Classic collection to our luxury NSS Premium Collection.
Only the Best
Our NSS Premium Collection of NATO watch straps brings out the best of what we do. Providing the highest grade of craftsmanship from the weaving of the nylon to the engraving of our NSS logo on our luxury stainless steel buckle.
UK Designers - USA & Worldwide Shipping
British designed authentic NATO wrist watch straps, that can be used on lots of types of watches, including Omega, Rolex, Rolex Submariner, Phoenix, or other watchbrand.
James Bond NATO: You can now look like Sean Connery in James Bond in the classic film Goldfinger, with a NATO watch band!
A single piece nylon strap protects your watch from falling off your wrist in the event of a damaged lug/spring bar.
Available in a range of colours, including navy blue, dark brown, admiralty grey, and more.
Military watch strap: These heavy duty straps were originally developed for the British Ministry of Defence (where the NSN number (NATO stock number) was used), and have now become a fashionable accessory essential for your timepiece. NATO straps have remained a classic throughout all fashion trends.
We have a new range of genuine suede leather NATO straps that use a leather strap combined with the classic NATO style.
Similar designs include our ZULU watch straps.
What Are NATO Watch Straps?
NATO straps were the British Ministry of Defence standard issue watch strap, first given to soldiers in 1973 after completing their G1098 form (known as the G10, which gave them the short hand name of G10 straps). The name "NATO" was used as shorthand for the straps stocking number (NSN). These nylon watch straps contain a fail-safe feature in case a buckle breaks, making them ideal for military combat and rough terrain. They have since branched out in materials, with thick nylon weave being standard, but now also available in a nice brushed finish, seatbelt material, rubber, and leather. They come in cheaper straps like the basic range from NATO Strap Store, or pricier options like the premium NATO range from NATO Strap Store.