BUY 2 GET 15% OFF │BUY 3 GET 20% OFF │ BUY 4 GET 25% OFF
BUY 2 GET 15% OFF │BUY 3 GET 20% OFF │ BUY 4 GET 25% OFF

Multi-buy Discounts up to 25% OFF!


Free International Shipping on every order over €27.99/$33.99


Over 12 Thousand Followers from Facebook & Instagram


Designed and Delivered from the UK


Up to 50% off leather, apple and rubber watch strap collections! whilst stock lasts!

Our Favorites

Nato Watch Straps

from Nato Strap Store

There are many NATO watch straps out there today, but stay away from the cheapest NATO straps, they won’t be as high quality as our premium NATO straps. The straps at are made of extra strong materials, available in all colours like green, beige, black, white, blue, army green, red, and more. NATO straps are a staple in men’s style, not only something that’s functional and durable, but fashionable – you can wear a NATO strap with your suit, or as part of a casual outfit.

Browse a NATO watch strap for sale below, from James Bond to the original NATO watch straps. Our sizes include 18mm, 20mm, and 22mm. The traditional stripes of a NATO strap are uniquely historic, with a rich history of use over the years in the military. NATO straps are strong but also offer great comfort. You can choose the material you want, including fabric, perlon, seatbelt, elastic, and leather. We also now stock ZULU NATO watch straps, and Apple Watch NATO straps.

Shop by Watch Brand

Our watch straps work with a wide variety of watch models and save you a lot of money over the manufacturer's original substitute straps. Check out some of our most popular compatible watch brands!


View NSS Classic

Only the Best

View NSS Premium

UK Designers - USA & Worldwide Shipping


What Are NATO Watch Straps?

NATO straps were the British Ministry of Defence standard issue watch strap, first given to soldiers in 1973 after completing their G1098 form (known as the G10, which gave them the short hand name of G10 straps). The name "NATO" was used as shorthand for the straps stocking number (NSN). These nylon watch straps contain a fail-safe feature in case a buckle breaks, making them ideal for military combat and rough terrain. They have since branched out in materials, with thick nylon weave being standard, but now also available in a nice brushed finish, seatbelt material, rubber, and leather. They come in cheaper straps like the basic range from NATO Strap Store, or pricier options like the premium NATO range from NATO Strap Store.

Blog posts

Omega NATO Straps

Omega NATO Straps

Omega NATO Straps Watch straps are of different types. The important thing is finding the right kind of strap. Some popular watch strap types are -...
Everything you need to know about James Bond watches in 2022

Everything you need to know about James Bond watches in 2022

The following is a comprehensive list of James Bond watches. The James Bond franchise has a long history of putting sophisticated horology on the big screen, from Sean Connery's Rolex Submariner through Daniel Craig's Omega Planet Ocean or Seamaster (called the "Casino Royale" watches). Today, we honour that legacy by compiling a comprehensive catalog of all 007 watches.
How to Stop a Leather Watch Strap From Smelling

How to Stop a Leather Watch Strap From Smelling

The best step in preventing your leather strap from smelling is to avoid wearing it when you will sweat or in humid climates. It's this moisture/sw...